| phase | description | ||
| 1 | pioneer | It is not clear that a product will be accepted in the industry. | |
| 2 | growth | Proper execution of strategy is critical. | |
| 3 | mature | Participants compete for market share in a stable industry. | |
| 4 | decline | Changing tastes have an important impact on the industry. |
Saturday, April 16, 2011
industry life cycle: four phases
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